Wrap It
Gift wrap and personalized message app for Shopify merchants — helping stores turn normal orders into gift-ready purchases.
Gifting should be simple, but it usually becomes custom work
Merchants want to offer gift wrapping during birthdays, holidays and seasonal campaigns, but the setup often turns into manual products, theme edits or a messy customer experience.
Many merchants want to offer gift wrapping, but Shopify does not give them a simple built-in way to manage gift wrap and personal messages.
Stores often end up creating manual products, editing theme code, or using complicated apps just to add one gifting option.
Even when customers can request gift wrap, merchants still need a reliable way to see gift details when processing the order.
A Shopify-native gifting layer
Wrap It lets merchants add gift wrapping and personal message options to their storefront without custom development. Customers choose the gift option while shopping, and the details stay connected to the order for clean fulfillment.
A small storefront add-on that creates a clear gifting moment
The gifting flow merchants need
Merchants can offer gift wrapping as a paid or free add-on during the shopping journey.
Customers can add a short note for birthdays, anniversaries, holidays, corporate gifting and special occasions.
Theme extension blocks let merchants place gifting options on product pages, cart pages or custom sections.
Stores can decide whether gift wrap is free or paid depending on campaign, brand and product type.
Gift wrap and message details stay connected to the customer order so fulfillment teams can process them correctly.
The admin flow keeps configuration clear so merchants do not need to write code or edit complex theme files.
Product builder & technical lead
I planned the product, designed the merchant flow, built the Shopify app, implemented the theme extension and prepared the app for Shopify App Store submission.
Embedded admin plus theme extension
The app combines a Shopify embedded admin experience with a storefront theme app extension. Merchant settings are stored in the backend, then surfaced on the storefront in a lightweight, theme-friendly way.
Making gifting flexible without making setup feel technical
Works across themes
Shopify themes vary a lot, so the gift option needed to feel native without forcing merchants to edit code.
Use Shopify Theme App Extensions so merchants can add and position Wrap It blocks directly from the theme editor.
Flexible, but not busy
Merchants need control over pricing, placement and message collection, but too many settings can make setup feel heavy.
Keep the default flow simple, then expose focused settings only where they change the actual storefront experience.
Wrap It gives merchants a practical way to offer gift wrapping and personal messages without custom development. It creates a new add-on revenue opportunity for merchants, while making the customer experience more personal and convenient.
What I learned
Small storefront features can create meaningful business value when they are easy to configure, easy to understand and tied cleanly to fulfillment. Wrap It strengthened my experience with Shopify theme extensions, merchant onboarding and focused SaaS product design.
What's next
A simple gifting layer with real merchant value
A Shopify-native add-on that helps merchants turn ordinary orders into gift-ready purchases.